Launched in July 2008, IBEX started as a monthly Business Lifestyle Magazine, targeting business students, corporate sector and business community of Pakistan. While in print industry, IBEX used to circulate in the business class of Etihad Airways, executive lounge and business centers of PC and Marriott hotels, VIP lounge of Islamabad, Lahore and Karachi airports, 30 business schools, all major cafes of Islamabad, Lahore and Karachi, embassies, financial institutions of government and more than 800 companies.
After 7 years of operations in print industry; in 2015 IBEX went from print to digital and from monthly to daily business news source.
Click here to download previous media kit of IBEX print magazine.
Gender: 55% Male – 45% Female
Age Group: 18 to 55
Interests: Business, Sports, Travel, Electronics, Food
Visitors’ Countries: Pakistan, U.S.A., U.A.E., Saudi Arabia, U.K., India, Russia
Weekly Newsletter Subscribers: 20,000 individuals from corporate sector of Pakistan
IBEX covers Business, IT, Telecom and Lifestyle news. IBEX intends to depict positive side of Pakistan by publishing unique content related to Travel, Business Opportunities and Pakistani startups.