2000 CCSUV has been launched by Kia Lucky Motors (KLM). It will be Pakistan’s first All-Wheel Drive car with 100,000 km or 4 years warranty.
Kia Sportage comes in two variants – top of the line All-Wheel Drive (AWD) version and a Front Wheel Drive variant.
“We promised that we will introduce high-tech specifications and innovation and we have started setting the benchmark for the industry already,” said confident looking CEO of Kia Lucky Motors, Asif Rizvi while addressing the media at a press briefing today.
Asif Rizvi informed that KLM has invested US$ 175 million on setting up a new state of the art auto manufacturing plant with a capacity of 50,000 units per year. Kia’s 4 year or 100,000 km warranty is a pleasant surprise for Pakistani consumers and the response to Sportage pre-bookings is a promising sign for the company.
The SUV was introduced to meet a demand gap in the local market in this price range. Previously, Kia Sportage models were launched in Pakistan in 1999, 2002 and 2005.
Asif Rizvi informed that KLM currently has 15 dealers across Pakistan and has a 3-year program to expand its dealer network in all major cities of the country.
Asif Rizvi said that Pakistani consumers had limited choices of brands and models. There were long waiting periods and some consumers even had to pay a premium to get their vehicles delivered early, but after the new entrants come to the market, consumers won’t have to pay any premium or wait months for delivery of vehicles.
Kia vehicles will have Euro II engines as per the fuel options available in Pakistan. Talking about the tax concession for the new entrants, Asif Rizvi said that the concessions have been given to attract new investment in the auto sector and thus increase the choices and options of locally produced vehicles for the Pakistani buyers.