Dr. Abdur Rehman, the Chairman of NEO TV approached Mr. Nabeel A. Qadeer, a leader in promoting Entrepreneurship in Pakistan through PITB’s platform to launch a first ever business reality show to promote entrepreneurship – Idea Croron Ka.
The thought process behind the show, Idea Croron ka (Million Dollar Idea) is quite similar to Dragon’s Den or Shark Tank. The Entrepreneurs will be able to pitch their ideas to a panel of investors so as to convince them to invest in their idea.
The platform of Idea Croron ka will serve as a major platform between the investors and the entrepreneurs. Salim Ghauri, Founder and CEO at Netsol, Naeem Zamindar, Pakistan Country Director and CEO at Acumen and Humayun Mazhar, Founder, CEO and Chairman at CresVentures will be joining the show as investors. Other investors have also agreed to join in the show as it progresses.
Sharing his views about the program, Nabeel Qadeer said that the Pakistani youth needs to see relatable stories of young Entrepreneurs. It is these entrepreneurs who will transform Pakistan and television is the best medium to bring them into limelight.
Dr. Umar Saif, Chairman Punjab Information Technology Board (PITB), will act as a Business Expert and Advisor on the show. He will advise the startups on their business models, market viability and a way forward while also bringing his unique entrepreneurial experience to the table. He said that we need to develop a culture of entrepreneurship in Pakistan, with young people developing an appreciation, appetite and skill to dream up ideas and develop high-tech startups as viable businesses. This show is an important step to develop this culture and spread the germ of entrepreneurship in our youth.
3 startups will pitch in every episode of the show seeking investment and mentoring by the investors. Two other segments of the show include ‘Himmat Karo Pakistan’ and ‘Pakistan kay Superheroes’.
Himmat Karo Pakistan – There are people struggling day in day out to make a living and through this segment, they hope to help common small scale entrepreneurs raise investment and expand their businesses. This will not only benefit the entrepreneurs but also encourage and motivate those who are jobless, despite being educated or not and are looking for ways to earn.
‘Pakistan Kay Superheroes’ – is a segment that features the success story of an entrepreneur that came from nothing to motivate the audience and enlive the idea of where there is a will, there is a way and hard work can always turn things around.
The show is expected to go on air in March 2017.