The largest group of consumers in the US is the millennial group. The generation Y was asked to vote for their favorite brands to form the list for the most popular list for the top 15 millennial clothing brands.
15. Aeropostale, New York.
Change from last year’s votes: 31 pc
Aeropostale is still on the go because of those twenty somethings who wear them to their high school while others try moving away from logos.
14. Under Armour, Baltimore, Maryland.
Change from last year’s votes: 27 pc
The signing with famous athletes like Stephen Curry has gotten back a lot of popularity though still facing quite a lot of competition.
13. Chanel, Paris, France.
Change from last year’s votes: new to list
With its groundbreaking fashion shows with added luxury to be viral over the net, Kendall Jenner and Cara Delevingne give the brand a new boost.
12. Levi’s, San Francisco, California.
Change from last year’s votes: 18 pc
The pure old habit of denim jeans and comfortable casuals to work is the way for its success. However, sporty apparel could soon break in through.
11. Victoria’s Secret, Columbus, Ohio.
Change from last year’s votes: 4 pc
With 35 pc contribution in the lingerie market the famous Angels are the best in business. However, it also faces some problems due to no plus size offers.
10. Forever 21, Los Angelos, California.
Change from last year’s votes: 30 pc
Over twenty years, the brand has expanded tremendously by offering reasonable prices over even the most fashionable articles. It is also true that many would want to be interested in buying lesser but greater quality items than cheap ones.
9. Ralph Lauren, New York.
Change from last year’s votes: 74 pc
Available at 11,000 stores globally, the social media active brand has also offered Sports resort collection this time round.
8. Van’s, Cypress, California.
Change from last year’s votes: 13 pc
With the sales of skater shoes that have become too common these days, athletic footwear has become too trendy to benefit more than shoes like those for dresses.
7. Converse, Boston, Massachusetts.
Change from last year’s votes: 11 pc
As more sneakers are worn to most other occasions too, the next five years, the industry is going to perform well with the new athletic footwear and apparel.
6. JCPenney, Plano, Texas.
Change from last year’s votes: 41 pc
For a turn around and to have success in it, the brand needs to step though, besides for female shoppers it is still the third most popular.
5. Macy’s, Cincinnati, Ohio.
Change from last year’s votes: 259 pc
With the millennial group who are now spending less money on clothes, Macy’s is certainly changing. But for attracting more shoppers, trendier clothing lines are being introduced which include cosmetics etc. A lower priced store is also on the look out to be launched soon.
4. Adidas, Herzogenaurach, Germany.
Change from last year’s votes: 7 pc
New customized shoes are being introduced to attract the generation Y. Production time is also being focused to be lesser by time but still falls a bit short anyhow.
3. Jordan, Beaverton, Oregon.
Change from last year’s votes: 45 pc
The prominent Nike’s Jordans are very pop among the resale market too. These sneakers being bought on even eBay and other such sites.
2. Target, Minneapolis, Minnesota.
Change from last year’s votes: 21 pc
The company is re-changing its collections for the younger generations through different designers like Lilly Pulitzer. The invented idea is being incorporated for decades now.
1. Nike, Beavorton, Oregon.
Change from last year’s votes: NO CHANGE
Youngsters believe in exercising to stay fit at all times. Hence Nike remains the go-to brand at all times for all kinds of purchases. With 62 pc dominance in the athletic shoe market, the brand has become a trend to wearing at all activities during the day throughout.
