The world’s cheapest car which was launched back in 2009 seems to be struggling with its Tata Nano Car. In order to boost sales the company has launched an alternative pricier variant of the jelly-bean shaped car.
The all new Nano Twist is ready to win the hearts of the young ones out there with a power steering which is also equipped with remote keyless entry, a four-speaker music system with bluetooth and a higher ground clearance for rough terrain.
The President of Motors Passenger Vehicles Business Unit, Ranjit Yadav seemed optimistic as he said that the car had all the trendy and unique features to make the new Tata Twist popular among teenagers.
Back in 2009 Tata motors, which is part of India’s Gigantic Tata Group, launched the Nano but the sales reports contradicted what the analysts predicted; who rather seemed to be very positive about the world’s cheapest car terming it as a revolutionizing step towards how millions of Indians travelled.
The sales of Tato Nano witnessed a 75 percent decline from 2012 to the end of 2013 with figures of 2,202 cars in 2012 and 554 cars in 2013.
Tata Motors stated that 45% of Nano drivers are between the ages of 18 and 34.
The Tata group’s former chairman Ratan Tata said that it had been a mistake to market the Nano merely on its low-price, saying that ‘various stigmas have been attached to it’, shortly before retiring in December 2012.
He said the Nano had a strong future with an upmarket image and did not want it to be branded as the “world’s cheapest car”.
The purple-coloured Nano Twist will be sold at a price of INR236,000 ($3,800) while the base model costs around INR150,000 ($2,400).
The Nano has had several small makeovers including upgrades to its interior and a doubling of its warranty to four years.