Yesterday the company revealed the 1.4L model at an event in Lahore covering Suzuki Ciaz launched in Pakistan.
After the discontinuation of the Suzuki Liana in 2014, the company believed that the time was right to introduce another car in this engine category for Pak Suzuki customers.
A company official also mentioned that the Suzuki Celerio will also be launched in Pakistan under the name Suzuki Cultus, putting an end to weeks of confusion about Cultus-Celerio.
Pak-Suzuki had introduced Suzuki Liana and before that there was Suzuki Baleno, which was a replacement for Suzuki Margalla. Margalla and Baleno had succeeded to capture good market share soon after their introduction but, even with its economical engine, ample ground clearance, roomy interior and a big boot; Liana suffered. Reason being perception, lack of proper market penetration and high maintenance cost. But now with Suzuki Ciaz launched in Pakistan, the company is planning to rebuild its brand image in Pakistan by offering a product to draw the consumer market away from the monopoly of City and Corolla.
It seems that the hint dropped by Pak-Suzuki’s officials at the launch of Suzuki Kizashi about company’s radical change in its product line-up are about to become a reality. Suzuki in Pakistan is known as a small and cheap car manufacturer. This perception can only change by introducing a car with upmarket, elegant exterior styling and an affordable price tag. The good news is, Ciaz looks like a well-engineered car. The large headlamps, the in-your-face chrome grille and the stylish bumper give the Suzuki Ciaz an air of richness. The profile dominated by the strong shoulder line that runs from the front fender all the way into the tail lamp along with those nice-looking 15-inch wheels lend the Ciaz an elegant but youthful stance.
At the rear side, the car gives off a more rounded shape and possess quite a lot of similarities to the tail side of the 6th generation of Honda City. The rear bumper, like the one at the front, is well styled. The chrome strip on the boot lid further enhances the sedan’s appeal.
Having good exterior styling is important, but if the interior fails to feature a wow factor. Apparently, Suzuki has got it right at least where it matters the most. The design for the dashboard is simple and clean and resembles the modern instrument panel design element which makes the interior more spacious. The choice of colours and the embellishments in the form of chrome accents give the Ciaz a much-needed air of plushness.
Concerning space, there is plenty of room inside the car, especially for the rear seats. Suzuki has designed and installed scooped out front seats to enhance the available space, which makes rear seating roomier..
Equipment and features are the primary matrix to calculate a car’s value for money. It is said that the car will come with Dual frontal Airbags, Suzuki’s TECT crash wortiness proven frame design & brake pedal release features for enhancement of safety. Other luxuries including electric windows and audio systems would be standard too. As far as space is concerned there is ample space in this car with availability of cup holders and bottle holders both for front and rear passengers.
Globally Suzuki Ciaz comes with three engine variants:
1.4 L Petrol Engine
1.2 L Petrol Engine
1.3 L Diesel engine
However, considering the demise of diesel cars in Pakistan over the years due to bad fuel quality; Pak-Suzuki will only be introducing this car’s petrol variants. More importantly, this car will be highly scrutinized by Pakistanis for its economy, performance and pricing; partly because this is Pak-Suzuki’s recent attempt to enter in the sedan market and partly because this car will be entering in competition with the likes of Honda City and Corolla GLi.
Pak Suzuki has also stated its plans to invest 450 million in the country in the coming years, a move that the company says is subject to the benefits it can get from the new auto policy 2015, if the government chooses to give Pak Suzuki the same incentives as new auto makers coming to Pakistan.
The Suzuki Ciaz launched in Pakistan is being imported from Thailand, with the K-series engine variant.
The price range and engine size are competitively placed next to the Honda City and Toyota Corolla’s XLI, GLI models from its other rivals.